Everyone in your category is working from the same sources.

We ran 102 AI-moderated interviews averaging 26 minutes each and mapped the difference between what SMB leaders believe about their compliance and what they can prove. The benchmark gave them a new standard to hold their tech partners to, and demonstrated how Propulsion meets it.

Without a proprietary dataset to draw on, we built the business case from public fraud figures and one original loss model, at $6 to $8 million a year recoverable for a large rental operator. The whitepaper gave Checkr Trust a margin argument for KYD by turning rental fraud into a P&L line.

EASI sells data to insurance carriers and doesn't advise them on how to use it (insurance consulting is a different business altogether). We turned 40 years of that data into plays for pricing actuaries and chief claims officers, each describing what a mispriced segment looks like and leaving decisions to the reader.

We work directly in Gem's Looker dashboard to build their flagship annual report, turning 165 million applicant records into the benchmark talent teams cite. Every best practice in it is inferred from the data, and the report has been Gem's best-performing asset by downloads and MQLs for six years running.

A technical brief for underwriting and pricing teams, centering on the $178 million a year carriers spend on applicants who never buy. Leading with the waste allowed the solution to land as a conclusion, and cast Checkr Trust as a margin lever.

Vibe was taking a consumer product into the enterprise, with no B2B customer base to draw data from. We synthesized cross-industry research into one original number (the Alignment Tax at $12,506 per employee), which proved the productivity stack had stopped buying outcomes and established continuity as the thing software now has to deliver instead.

This whitepaper had to work on two audiences at once: SMBs choosing a tech partner, and the MSPs Propulsion wants to acquire. We synthesized 30+ industry studies with Propulsion's own survey data into an argument that served both: “MSP 3.0” is already finished, which raises what SMBs should expect and gives MSPs a reason to sell.

We interviewed six operators running ABM at scale about what had stopped working, and built their answers into a field guide that retired 1:1 and 1:Few for 1:Right-Time. The argument shipped with the machinery to execute it: a plays library, and a six-step sprint for demand gen and RevOps teams to fill in as they go.

Retail buyers, foundations, and B Corp auditors all ask a values-led brand to prove it. We interviewed BLK & Bold's founders and worked their records into the company's narrative, from Fair Trade contributions and carbon reduction to the 5% giveback model driving youth empowerment across the country.

Rattle's first industry survey landed in a category that already had several State of RevOps reports, so we went narrow. We surveyed 199 RevOps professionals on process breakdown alone, and 99% agreed it was costing them revenue, which gave the internal champion a figure to build consensus around.

Investor relations is the job founders inherit the day a round closes, and most learn it by trial-and-error. We wrote the guide with Standard Metrics' CEO before he'd hired his first content marketer, and widened it with interviews across founders and investors. It still ranks above the VC blogs and template sites competing for the same search.

Every SMB was being told AI adoption was urgent, but nobody was telling them what to do about it. We surveyed 350+ leaders, found three-quarters were planning to spend $25,000 or more on AI while fewer than half had a usage policy, and built out the operating manual, from use cases and governance through the questions to ask a vendor.